Employee experience (EX) refers to the ways in which an employee's day-to-day experiences are shaped by their interactions with a business, its workplace culture, and company goals and priorities. EX is often overlooked but can have a significant impact on retention, engagement, and overall productivity. To measure EX, businesses can create intentional programs that identify issues, show empathy to employee pain points, collect feedback, study and make changes based on that feedback, and drive feedback loops to improve the experience. Effective EX strategies can lead to improved employee engagement and retention, stronger bottom lines, and a positive brand image. Businesses can maximize the impact of their EX program by understanding what they want to learn, creating targeted surveys with specific metrics such as eNPS, following best practices for survey creation and implementation, using dedicated EX software, and prioritizing employee experience. By doing so, businesses can create a cohesive picture of the employee journey and continually refine and explore with more feedback collection.