Corporate culture is a key driver in attracting and retaining top talent, and it's crucial for organizations to define their own culture to stand out in today's competitive hiring market. While there's no one-size-fits-all model culture, identifying the unique cultural objectives that align with an organization's values, mission, and goals is essential. A winning culture should reflect the company's history, public perception, and employee experience, and it's critical for leadership to participate in shaping and living out the culture every day. By following five steps - securing leadership commitment, identifying who you are and want to be, comparing your vision to employee perception, living your culture in everything you do internally, and expressing your culture externally - organizations can create a work environment that appeals to top talent and drives business success.