Product marketing involves coordinating across multiple teams to launch features, drive adoption, and achieve KPIs such as revenue. To support this role, various tools are needed for research & analytics, collaboration, asset creation, and marketing. These include platforms like Typeform for user feedback collection, Trello for project management, InVision for prototyping, HubSpot for email marketing, and Chameleon for in-app messaging. By using these tools effectively, product marketers can enhance their strategies and improve the overall performance of their campaigns.