In 2021, Chameleon focused on improving its core functionalities and developing new features to enhance in-product experiences for users. Key highlights include advanced element matching rules, multiple URL matching conditions, tour filtering, tooltips page in the Dashboard, new Microsurvey targeting, instant previews of Experiences, "Not seen in 7 days" alerts, buttons and media for all Microsurvey Steps, action-responsive Launcher checklists, segmentation moved to the Dashboard, Rate Limiting by Experience and Segment, new Builder with Control Panel, SOC 2 certification, advanced filtering for Segments, installation improvements, and element selector improvements. Upcoming features include configurable alerts (in beta), localization (in beta), and scheduling Experiences.