Product Adoption Platforms (PAPs) are tools that help companies increase product adoption rates by adding a seamless layer of in-app messages personalized to users' experiences. These platforms can streamline user onboarding, guide users through new features, and improve overall user engagement within the product. A great PAP should be easy to use, scalable, offer no-code solutions, have on-brand styling options, powerful integrations with other tools, allow precise targeting of users, and support native A/B testing. Investing in a PAP can save time and resources, run in-product experiments, facilitate faster onboarding, decrease churn, reduce support tickets, and offer self-serve support.