Company
Date Published
April 11, 2024
Author
Pulkit Agrawal
Word count
1387
Language
English
Hacker News points
None

Summary

Chameleon introduces Embeddables, in-line components placed within pages without coding that feel more native and less intrusive. These include "Banners" and "Cards" that can be customized and targeted to offer more native, on-brand callouts within applications. Use cases for Embeddables include user onboarding, feature adoption, upsells, event and customer marketing, and self-serve troubleshooting. Chameleon aims to provide depth and innovation in its product offering to drive product adoption and Product-Led Growth (PLG) for modern SaaS teams.