In-app training is an effective method of educating new and existing users about the features of a product, with the aim of increasing user engagement and loyalty. There are various formats for in-app training, including interactive walkthroughs, onboarding checklists, video tutorials, self-serve help menus, contextual tooltips, pop-ups and slideouts, product courses, and live product demos. To run successful customer in-product training, it is essential to understand the user journey, remove unnecessary friction points, and ensure that users can easily comprehend the information provided. By focusing on long-term success and continuous product usage, in-app training can help turn customers into power users and enhance overall brand loyalty.