User onboarding has evolved since 2015, but new challenges such as impersonalization, frontloading, and interruptions have emerged. Current trends in user onboarding include AI-powered chat UIs, choose your own adventure experiences, warehouse-driven personalization, get started pages, embedded prompts, and cross-functional ownership. Product adoption platforms like Chameleon can help companies address these challenges by offering data-driven UX, analytics, and integrations to improve user onboarding and activation rates.