A Digital Adoption Platform (DAP) is a no-code tool that helps companies create personalized in-app experiences to guide users without needing constant engineering support. DAPs empower teams like Product, Marketing, and Customer Success to improve user onboarding, feature adoption, and overall engagement. The rise of DAPs can be attributed to market shifts such as product-led growth, consumerization of software, no-code/low-code trends, and usage-based pricing models. DAPs are relevant for companies facing challenges like low user adoption, high support costs, or a high drop-off in onboarding. When deciding whether to build or buy a DAP, consider factors like time-to-value, ongoing maintenance, and scalability. Key features of a DAP include audience targeting and segmentation, multiple experience types, analytics and A/B testing capabilities, customization options, and integrations with the tech stack. To run a great DAP evaluation, prepare an evaluation committee, draft an evaluation matrix, set a clear timeline, share goals with sales teams, and use account executives as resources. Successful trials or proof-of-concepts should focus on usability, test key features, involve engineers early, and work through a list of things to test. Pricing varies widely among vendors, and negotiations should include discounts for annual payments, add-ons like SSO or premium support, and flexibility in scaling costs.