Our AI Columns now support Claude, Anthropic's powerful AI assistant, enhancing event analysis capabilities with more accurate and actionable insights. Census transformed product data into gold by organizing essentials like model creation, syncs configured, and destinations added, turning customer events into AI-ready data for Claude's analysis. The AI Columns prompt transforms raw JSON events into a structured report that drives action, providing six key areas of analysis: Overview of Last 30 Days, Growth & Potential Issues, Feature Usage Breakdown, Service Connection Type Concerns, Suggested Next Steps, and Sales Talking Points. This upgrade enables sales teams to have actual context for every call, customer service to spot fires before they start, account managers to look like mind readers, and everyone to work from the same playbook, driving growth and retention through continuous refinement and enhancement of AI capabilities.