Databricks has expanded its partnership with Census through the launch on Partner Connect, highlighting the importance of data activation in today's data-driven business environment. By leveraging a single source of truth in the data lakehouse, companies can build a Composable Customer Data Platform to drive more personalized experiences and improve customer conversion and retention. The partnership offers several benefits to users, including lightning-fast setup, streamlined collaboration, data consistency, and enhanced security. With Census on Databricks Partner Connect, customers can easily connect preferred data, analytics, and AI tools to the lakehouse, streamlining first-party data integration into 200+ business tools and uniting data and marketing operations around the data lakehouse.