ActiveCampaign is a user-friendly platform with powerful automation capabilities, robust CRM functionality, advanced segmentation, and machine learning-powered predictive sending. Its visual automation builder enables the creation of complex campaigns based on user behavior and preferences. Iterable focuses on cross-channel marketing and dynamic audiences, offering seamless customer experiences across email, SMS, push notifications, and in-app messaging. The platform excels in orchestrating cohesive campaigns that reach customers on their preferred channels and boasts advanced A/B testing capabilities. Both platforms have made recent feature updates to enhance their offerings. ActiveCampaign is ideal for small to medium-sized businesses with a combination of marketing automation and CRM needs, while Iterable suits larger enterprises and rapidly growing companies with more complex cross-channel marketing requirements.