The article discusses the concept of multi-cloud, which involves running the same workload across two or more cloud platforms in an active-active or active-passive configuration. While acknowledging that achieving true multi-cloud is challenging, the author argues that it can bring significant benefits such as improved cost optimization and flexibility. The article also addresses common concerns about vendor lock-in, developer buy-in, and negotiating leverage, offering solutions to overcome these challenges. It concludes by emphasizing the importance of adopting cloud-native and modern architecture approaches for realizing the full potential of multi-cloud strategies.