Vodafone, a leading telecommunications company, is partnering with CARTO to provide advanced location analytics and IoT technology for MTV Music Week Bizkaia, an upcoming music festival in Bizkaia. The partnership aims to optimize event management through sensors that generate insights on waste management, temperature, humidity, noise monitoring, energy efficiency, and population movement. Event organizers will use Vodafone Analytics to gain key insights into visitor demographics, catchment areas, and the economic impact of the event on the city. After the festival, they will be able to access real-time data from IoT sensors and mobile events, enabling a more sustainable and data-driven approach to running global events.