The growing demand for senior care facilities is driven by the increasing population of Americans aged 65 and over, which is expected to increase by 60 percent between 2016 and 2040. To address this challenge, modern site planning approaches such as Location Intelligence are being used to identify areas with high concentrations of adult children, who tend to retire in urban areas near their families. Location Intelligence applies spatial analysis to determine origin and destination patterns among retirees, constraints in these areas, and optimal sites for new facilities. By analyzing data on transportation, crime rates, real estate listing prices, and population demographics, Location Intelligence can help identify growth market corridors where demand for senior care services is likely to grow. In Washington D.C., for example, the city's drastic population increase has led to a shortage of housing, resulting in high property values. Using Location Intelligence, it is possible to segment census tracts by age and style each tract by total population to men and women ages 30-49, and then apply criteria such as accessibility, crime rates, and real estate prices to refine site selection. By applying these modern tools, site planners can make more informed decisions about where to locate new nursing homes, eliminating guesswork and ensuring that facilities are established in areas with high demand for senior care services.