Compete on Convenience: Profitable Retail Delivery` To compete in the narrowing retail landscape, retailers must differentiate themselves from Amazon and other ecommerce giants by offering convenience as well as quality and service. Location Intelligence can help retailers create designated delivery territories, optimize routes, and plan for premium services like set delivery windows without breaking the bank. By using tools like CARTOframes and Google's Optimization tools, retailers can build an efficient territory map and solve the Vehicle Routing Problem to minimize costs while meeting constraints. This solution enables small and medium-sized retailers to stay competitive with ecommerce giants by leveraging local brand loyalty and recognition, driving deeper understanding of purchasing patterns, and maximizing profitability in near real-time.