Digital marketers are seeking alternative ad-tech solutions to Facebook and Google's online advertising "duopoly" that accounted for 63% of all U.S. digital ad revenue in 2017, specifically looking for an agnostic platform that can process different types of location data, especially mobile data, to design and deploy geomarketing campaigns. Location Intelligence is accelerating innovations in geomarketing, enabling marketers to move conversions from interested to intend to purchase by adding geospatial context to historical data on sales or searches. Powerful solutions like Vodafone Analytics are helping build location audience segments by bringing together Location Intelligence and mobile data to study past customer visits to specific store locations or other points of interest, allowing retailers to attribute in-store visits to online campaigns and answer questions such as where to focus geomarketing campaigns and where to locate new stores to meet demand from underserved segments. Behavioral customer segmentation is also becoming increasingly important, particularly in the tourism industry, where VisitBritain must determine where high-value markets are located and allocate budgetary resources accordingly. As mobile location-based advertising on devices is expected to skyrocket with U.S. ad spend exceeding $38.7 billion by 2022, marketing and advertising firms can stay ahead of the curve using Location Intelligence solutions for geomarketing campaigns today.