Company
Date Published
April 3, 2024
Author
Helen McKenzie
Word count
2048
Language
English
Hacker News points
None

Summary

Isolines are a powerful tool in Location Intelligence that measure the areas accessible from a given location based on distance or time, taking into account the actual transport network. They offer insights into catchment analysis, trade areas, and accessibility patterns, which can be used to inform business strategies, urban planning, and logistics decisions. Isolines can be computed using various modes of transportation, including car, pedestrian, and cyclist modes, and can be combined with other geospatial functions such as geocoding and spatial joins. CARTO's Analytics Toolbox provides a user-friendly interface for creating isolines, and the platform also offers Location Data Services (LDS) to enable advanced analysis and visualization. By leveraging isolines, users can gain valuable insights into population demographics, market size, and competitor presence, ultimately informing data-driven decision-making in various industries.