A Better Approach to Sales Territory Management Using Spatial Clustering` Sales territory management is a challenging task, with severe consequences if not done properly, including high overhead costs, lower employee retention, decreased productivity, and inconsistent customer service. Many sales teams rely on outdated systems such as zip codes to carve out territories, rather than using data intelligence to increase business growth and productivity. However, by using spatially constrained clustering analysis (SKATER), it is possible to create distinct groups of customers taking into account metrics such as revenue, profit, and number of employees. This approach allows for a better understanding of the different types of customers or prospects that need to be handled by sales teams. By incorporating more data, such as industry or competitor data, sales teams can create more sophisticated and efficient territory management systems. Data visualization also enables companies to determine the best location for new sales offices, taking into account how it would affect nearby sales territories. With insights like these, businesses have seen a 22% increase in sales growth when using CARTO for territory management.