Bug bounty programs rely on harnessing the skills of the world’s security talent, known as The Crowd, offering continuous coverage for assets and quickly surfacing novel vulnerabilities. They are effective in reducing cost per vulnerability compared to other security solutions, engaging a diverse group of hackers, allowing for continuous improvement and perpetual learning, providing a cost-effective way to discover vulnerabilities and triage risks, contributing to a reputation for taking security seriously among hackers and the broader security community, offering continuous assurance that allows companies to maintain the highest standard of security for critical assets. Companies can participate in bug bounty programs by partnering with third-party managed providers or creating their own internal program, which should be tailored to their specific needs and priorities. The key to success lies in getting the brief right, setting out clear expectations for hackers, providing a concise and unambiguous brief that sets direction on what success looks like.