The introduction of connected apps by Bitrise aims to improve the efficiency and precision of mobile development workflows by providing a more organized release management strategy for store apps. The new system allows each app version to be managed independently, offering precise management and tracking of releases with tailored presets and feature flag configuration. This approach distinguishes between staying ahead of the competition and playing catch-up by enabling streamlined release processes. With connected apps, developers can oversee and handle releases for different app versions more effectively, ensuring that each one gets the attention it deserves.