Mobile apps are integral to our daily tasks, and their development teams must ensure seamless user interaction through efficient development processes. Poor release management practices can lead to suboptimal procedures, insufficiently reviewed distribution, and poor incident traceability, all of which diminish the end-user experience. The Android app release lifecycle involves development, testing, and deployment phases, where adopting an agile release management strategy improves quality assurance, efficiency, and reduces risks. A well-planned, executed, and monitored release process is crucial for staged rollouts and ensuring device compatibility. Google Play Console offers a comprehensive array of tools that supports every stage of an app's lifecycle, addressing DevOps teams' major concerns in app release and management. Thorough testing before release is essential to prevent bugs, poor user experience, and system failures, while utilizing pre-release tracks for testing can provide targeted feedback and robust app validation. Effective deployment strategies, such as gradual or staged releases, ensure smooth application transition, user satisfaction, and tangible value, while monitoring the deployment process and handling rollbacks in case of issues are critical to a successful app launch.