The text discusses the importance of adapting and evolving the shopping experience to protect consumers and employees during the COVID-19 pandemic. It emphasizes the need for local or curbside pick-up systems, which can help reduce shipping and packaging costs while demonstrating care for customers' and employees' safety concerns. The text also outlines a streamlined contactless curbside pickup process using SMS (Short Message Service), highlighting its advantages over other communication methods such as phone calls, emails, or mobile apps. It concludes by encouraging businesses to integrate SMS capabilities into their online ordering processes for a better and safer shopping experience.