Omni-channel is a marketing strategy that provides customers with a unified experience across all channels, allowing them to seamlessly move between touchpoints without losing the overall interaction with the brand. This approach benefits customers by providing a better, unified customer experience, eliminating confusion, maximizing convenience, and solving problems faster. Toll-free numbers can be the foundation of an omni-channel strategy as they are widely used in various industries for voice calls and high volume messaging. Despite misconceptions, toll-free voice is alive and well, and companies like Bandwidth offer reliable and redundant networks to support both voice and messaging needs.