Apple's iOS 18 rollout has enabled the use of RCS (Rich Communication Services) messaging across its platform, allowing users to share messages without being left out due to platform differences. This development opens up opportunities for businesses to build trust and brand recognition through verified sending on RCS, which provides an extra layer of validation that is designed to prevent fraud. With RCS, businesses can embed multimedia options, access robust analytics, utilize artificial intelligence tools, and link to other apps, making it easier to boost brand recognition and stand out in a crowded market. By adopting RCS messaging strategies, businesses can engage with customers more effectively, build trust, and ultimately drive sales growth.