The text discusses the critical role of data orchestration in deploying generative AI (GenAI) at scale. Data orchestration involves integrating valuable enterprise data into GenAI models, grounding their outputs with relevant and up-to-date business context. This requires complex tasks to be optimized and repeatedly executed, which can be simplified by data orchestration tools like Apache Airflow managed by Astronomer's Astro. The orchestration capability ensures efficient use of computational resources, optimized workflows, and stable and scalable deployments. Successful deployment of GenAI involves standardizing on Astro to orchestrate both existing ML/operational pipelines and new GenAI pipelines, enabling the creation of seamless user experiences and business value. Examples include conversational AI for support automation, content generation, reasoning and analysis, and streamlining application development with AI and Airflow. The text concludes by providing next steps for getting started with data orchestration, including a guide to data orchestration for Generative AI and workshops to discuss how Airflow and Astronomer can accelerate GenAI initiatives.