TrackFly, a Utah-based startup providing marketing insights and supply chain visibility to small retail shops in the outdoor goods industry, struggled with managing Airflow infrastructure independently due to resource constraints and business risk. They adopted Astronomer's fully managed service for Apache Airflow, which eliminated operational overhead, streamlined development workflows, and enabled scalable automation of machine learning pipelines. As a result, TrackFly achieved faster deployments, consistent uptime, and actionable insights, ultimately improving customer satisfaction and scaling its offerings to meet growing industry demands.