Building an effective Application Security (AppSec) program can be challenging due to cross-functional and developer interaction issues. However, with the right processes, tools, and culture, AppSec can be successful. Full coverage of assets within a software development environment is crucial, which requires integrated AppSec tools that directly integrate into source code management platforms like GitHub, GitLab, Azure DevOps, and Bitbucket. Developers should receive context-rich security feedback in the workflows they already use, such as chat platforms, git repositories, and ticket management tools. A pipelineless security approach offers a transformative way to achieve full coverage, real-time feedback, and reduced development friction while enhancing risk prioritization and developer engagement.