As Director of Engineering and Data Science at Shopify, Wendy Foster leads the development and deployment of sophisticated AI systems that empower millions of merchants worldwide to market and grow their retail businesses. Foster's background in game development and humanities informs her perspective on AI ethics, emphasizing the importance of understanding the impact of technology on users' lives. She prioritizes collaboration with business counterparts to ensure governance goals, responsible AI, and AI risk management. Foster also highlights the need for observability over explainability, arguing that accountability drives operational excellence. Her focus on representation is critical, recognizing that diverse makers and datasets are essential for building a world that technology serves. Ultimately, Foster's work is driven by her passion for empowering entrepreneurs and small businesses to thrive through AI-powered solutions.