### User search intent is critical for business success as it indicates what users are looking for, whether they're seeking information, navigating to a website, or ready to make a purchase. Informational searches typically involve curiosity and seeking knowledge, navigational queries aim to find a specific website, while transactional searches indicate a desire to buy something. Commercial searches involve research before making a decision. Accurately identifying user intent is crucial for companies to provide the right search results and improve user experience.