Intelligent search is a type of search technology that utilizes artificial intelligence (AI) and machine learning to provide more accurate, relevant, and personalized results. It can understand the context and intent behind people's search queries, allowing it to retrieve the best possible information. This smarter form of search functionality is transforming how people search, with Google making significant advancements in generative AI capabilities. Features like multisearch enable users to combine images and text in queries, a more natural and intuitive way to find information. Intelligent search technology is not limited to web search, but also enhances data management and enterprise search in various industries. It improves accuracy through advanced NLP and machine learning technologies, providing higher relevance and context for search results. With intelligent search, people can save time, access quick and relevant results, simplify data sources, and receive better-informed decisions. It can be integrated with enterprise tools and databases to provide an easy cross-platform experience that surfaces current material and weeds out outdated content, leading to faster and more efficient operations. Intelligent search systems can help online shoppers find their desired products and services, increasing ecommerce sales and conversion rates, while also reducing poor search experiences and bounce rates.