The concept of discovery brings to mind images of finding something ordinary in a new way, such as noticing gold nuggets in the gravel or discovering cute little beetles in blooming flowers. In the context of content marketing, consumers are overwhelmed by the vast amount of content available online, leading to feelings of addiction and frustration. A content discovery platform aims to connect consumers with relevant content they want, facilitating conversion and increasing revenue. By using machine learning-based user personalization and recommendation algorithms, businesses can shape their browsing experience according to user trends and business strategies, ultimately creating a personalized and engaging content discovery experience that encourages customers to return and explore more. The key to successful content discovery is to make it easy for consumers to find high-quality content that meets their needs, using search and discovery tools such as promoted content banners, curated editorial, and recommendations.