Headless websites are gaining popularity as they offer flexibility, speed, and autonomy to digital experiences. By decoupling the front end and back end, headless architecture allows for better content delivery and presentation on multiple platforms such as web pages, store displays, and mobile apps. This approach enables businesses to provide an excellent customer experience regardless of the method people use to connect with their offerings. Headless websites have several benefits including faster load times, improved user interaction, and increased flexibility in marketing and consumer engagement. Companies like Nike, Target, Pure Formulas, and Kirkland have successfully adopted headless architecture to improve their online presence and attract consumers. However, it's essential to ensure that the front and back end are fully decoupled to avoid a "fake" headless website experience.