Search has evolved significantly over the years, transforming from a simple query-based system to a more sophisticated question-answering and knowledge-based interface. The rise of SaaS companies and advancements in AI technologies have enabled faster, more relevant search results with features like facets, filtering, and recommendations. This has become essential for internet shopping and profitable online businesses. However, the next milestone is the integration of knowledge panels that provide instant answers to questions, summaries of topics, and links to further information. Knowledge management is crucial in this context, as it enables companies to share their knowledge, advance human understanding, and create a competitive advantage. The key to effective knowledge management lies in understanding user needs, designing an intuitive search interface, and leveraging AI technologies like federated search, vectorization, and knowledge graphs. These advancements have the potential to revolutionize business operations, making informed decisions, and increasing customer satisfaction and online revenue.