Video streaming companies like Netflix have revolutionized the entertainment industry, transforming consumer viewing habits and business operations. These over-the-top (OTT) media services use a "winning formula" consisting of affordable monthly subscriptions, extensive content libraries, and highly personalized user experiences. Personalized video recommendations are crucial for customer satisfaction and retention in this competitive market. Businesses can improve their customer experience by integrating movie recommendation APIs like Algolia's into their products and services. This technology not only enhances the user experience but also boosts revenue through increased customer engagement and satisfaction.