Here is a 1-paragraph summary of the text: Enterprise website search has become a critical component of business success, as it can deliver vastly improved outcomes such as increased customer loyalty and employee productivity. A personalized search experience that evolves with individual user knowledge and takes into account earlier interactions is essential to winning customers and employees alike. When selecting an enterprise search platform, considering factors such as the significance of effective modern, intelligent search in the big picture of business success, building a custom solution may not be economically or practically viable for many companies, while professionally designed APIs can provide more economical and outperforming solutions. Additionally, features such as AI-powered algorithms, data integration, discovery tools, analytics, and pay-per-use pricing models are crucial to unlocking the full potential of enterprise search.