Great search UX is a powerful portal that connects users to their needs, even unseen ones, through a well-designed and optimized interface. A great search experience can shape users' impressions of your brand, overall experience on your site, and conversion rates. Users who search are 200% more likely to convert than those who browse, making it essential to optimize the functionality and UI of your site's search leads to satisfied visitors and improved conversions. Customizing search UI components such as design and capabilities of the search bar, layout and features of the search results page, and search filters and facets can provide a helpful and engaging experience. Microcopy improves site usability by ensuring users understand the intent of different search components, while autocomplete or query suggestions speed up the search process and increase click-through. Federated search provides diverse results such as products, documentation, product guides, articles, and more in an easy-to-use interface, leading to better customer engagement and increased conversions. Ultimately, a well-designed search UI should be tailored to users' needs and curated experience.