Site search is a technology that enables users to search an online company's content or product catalogs with speed and relevance, guiding them to discover new content and products. Great site search personalizes the shopping experience by capturing valuable data about user interests. Site search has tremendous potential to grow business, reduce support costs, and generate a better customer experience. Visitors expect ease and speed in searching individual websites for products, content, or information, with 15 seconds to keep them engaged before they bounce off. Research shows that visitors using search are three times as likely to find what they're looking for and convert into customers or leads than users simply browsing. Site search benefits various types of websites, including ecommerce sites, media sites, SaaS platforms, web forums, wikis, knowledge bases, healthcare businesses, and finance industries. Companies can apply filters, facets, instant search, and search suggestions to enhance the user experience. Handling typos and misspellings is also crucial for site search, with some 10-25% of searches containing errors. Trusted brands such as Lacoste, Stripe, Twitch, and Birchbox use Algolia's robust search features, analytics, security, and ease of use.