Headless commerce is a decoupling of a website's front end from the back end, allowing for fluid changes to content and user interface elements without affecting the business engine. This approach offers significant benefits such as flexibility, agility, and omnichannel support. Companies adopting headless commerce can rapidly create and deploy new customer experiences across platforms, modify marketing campaigns, and make rapid updates to their front-end interface without disturbing the back end. Notable companies using this architecture include Dunelm Ltd., Chronext, and Salesforce Commerce Cloud.