Algolia's API-first Search & Discovery platform empowers builders to design remarkable online experiences for customers, helping retailers meet customer expectations and prepare for peak performance during holiday sales spikes like Black Friday. By leveraging scalable solutions and strategic partnerships, ecommerce retailers can bounce back from past failures, improve reliability and scalability, and deliver impressive KPIs such as increased conversions and order rates. With the help of Algolia's platform, retailers can optimize their search and browsing experiences to win over customers and drive higher lifetime values.