The rise of modern picture-search technology has made visual content more popular than traditional text-based media. Visual search is a powerful alternative to text-based search functionality, especially for use cases like ecommerce search. Image search engines also include AI-powered apps used by online stores to help their customers more quickly find and buy desired items. The global visual search market is expected to reach almost $15 million by 2023, with retailers investing in visual search technology to increase their digital revenue.