Site search analysis is the examination of visitor search behavior on a website's site search function, including keyword and key-phrase searches, filter and facet selections, and search suggestion clicks. This analysis can be done through a dedicated site search analytics dashboard. It helps improve sales and profitability, bolsters competitiveness, and promotes long-term customer satisfaction by providing insights into visitor needs and preferences. By analyzing site search data, businesses can enhance their website's user experience (UX), content strategy, and overall performance.