At Zendesk, a company that prides itself on the speed and flexibility of its engine, the team built an Algolia powered search experience for their support help center to make it easy for customers to find solutions as fast as possible. They integrated Algolia's front-end bundle into their Zendesk frontend through npm packages and simple link and script tags in the theme code editor. The solution improved search relevance by leveraging Algolia's autocomplete feature and styles from Docsearch. To determine if a help center optimization project with Algolia makes sense for an organization, clients need to be confident they can deflect at least 2K tickets via optimizations to justify the expense of Algolia. The cost per ticket is $10, and more records generally equal more API requests, but incremental cost to scale is low. Clients care about time to value and client experience enhancement, which can lead to happy customers recommending the service to others.