Geo search or location-based search is crucial for creating a personalized and thoughtful search experience that meets the unique needs of mobile users, who often search on-the-go. Many businesses benefit from providing location-specific results to enhance their user experience and reach business goals. With the rise of online shopping and mobile devices, geo search has become an essential tool for bridging the gap between online presence and physical locations. Businesses can implement geo search using various strategies, including integrating it into their omnichannel retail strategy, providing location-based results for e-commerce retailers, and leveraging real-time data to track valuable assets. Geo search tools like Algolia can provide a seamless and efficient way to implement location-based search features without requiring significant development resources.