The spirit of self-help is deeply ingrained in modern culture, with many people preferring to tackle projects and resolve technical issues on their own rather than seeking professional help. However, providing effective self-service solutions can be challenging, and companies must ensure that their customer support portals are user-friendly, well-organized, and provide clear answers to common questions. To avoid common pitfalls, companies should skip requirements for registration or login, simplify the search function, make sure resources are easily accessible and clear, and prioritize mobile optimization. Additionally, they should have a clear "Contact us" link that leads directly to a human support agent, provide warm and wonderful agents dedicated to facilitating smooth customer interactions, and avoid rude or indifferent support agents. By doing so, companies can create a positive self-help experience for their customers, build trust, and ultimately drive business success.