BioIVT, a leading provider of biospecimens, collaborated with Zaelab and Algolia to create an excellent B2B digital experience for its customers. The transformation involved implementing SAP Commerce Cloud, Contentful, and ZCommerce framework. Algolia was chosen as the search engine due to its robustness, speed, and ability to handle complex inventory data. The project resulted in a two-year roadmap with three successive releases of the new solution, leading to increased customer adoption, revenue growth, cost savings, and improved customer loyalty.