Algolia has introduced A/B testing for its Enterprise plans, allowing users to test the performance impact of changes in search settings without writing code. This feature provides a complete view into the search lifecycle and enables users to fine-tune their search relevance to achieve great results. With this feature, businesses can iterate faster on their configuration and make data-driven decisions to improve user experience. The A/B testing feature is particularly useful for e-commerce companies, where search relevance can significantly impact conversions. By using this feature, businesses can identify the best ranking strategy for their index and make informed decisions about their search configuration.