The eTail East Conference will feature a panel discussion led by Algolia CEO Bernadette Nixon, exploring how retailers can improve the online and in-store shopping experience for their customers. The lines between physical and digital have blurred, with consumers searching and purchasing via mobile and desktop while seeking out retailers near them through online searches. Hybrid retail must address questions such as product availability and search results to guide customers digitally while engaging them as much as a physical shopping experience. Algolia will be present at the conference to discuss how its search solutions can help retailers implement a hybrid retail experience, with a focus on search merchandising and the role of stores in this new environment.