Despite having a great-looking ecommerce site with in-demand products, some B2C businesses may struggle with low sales and revenue. To succeed in the B2C space, it's crucial to focus on enhancing the online customer experience by incorporating user-friendly features such as high-quality content, website design, navigation panels, filters, call-to-action prompts, search functionality, recommendation engines, mobile optimization, social media integration, and personalized checkout experiences. By implementing these elements effectively, businesses can improve their site's performance and drive revenue growth.