In the competitive world of B2C ecommerce, standing out among millions of websites can be challenging. However, some small businesses and new commerce companies do become market disruptors by adopting key operational techniques from successful platforms like Amazon. The best B2C ecommerce platforms provide a seamless shopping experience with user-friendly interfaces, efficient page loading, relevant search functionality, secure payment options, streamlined order processing, exceptional customer service, and personalized experiences facilitated by AI. By incorporating these features, businesses can improve their online sales and increase market share.